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 VNR and B-roll
Distribution
BROADCAST NOTIFICATION
PACKAGE
Your advisories are backed by a series of
one-on-one personalized telephone pitching to the 20 targeted television
markets plus all key network syndicates including NBC, CBS, CNN and Fox
for story sell-in. This component includes 25+ follow up calls for
evergreen stories over a four-week period.
AP Express: National
multiple notifications to all major news-producing domestic television
stations, network news bureaus and cable news outlets directly into
newsroom computer terminals. Your information is seen along with news
feeds regularly viewed by local news producers.
Blast Faxes:
Comprehensive blast fax to all 210 TV markets.
US1 News Release:
News circuit covers 2,500 media points; over 3,600 websites.
PR Newswire for Journalists:
Exclusive media Web site with more than 50,000 registered journalists, who
can preview the video, download the script & backgrounder and order
tapes.
Online MEDIAtlas™ :
Reach broadcast & cable TV news stations targeting appropriated
reporters by name.
DISTRIBUTION
- Pathfire’s Digital Media Gateway (DMG):
Digital
delivery to dedicated servers located in hundreds of television station
newsrooms nationwide. The video is automatically received, stored and
organized on the newsroom server. Through a unique desktop interface,
reporters and producers can actually preview the video and drag it
directly into a tape machine or editing system.
Satellite Distribution: Two
dedicated 15-minute national feeds, your VNR will be refed within these
dedicated satellite segments.
Internet Placement:
Digitizing and posting of streaming video on www.prnmedia.com
and www.prnewswire.com for 90
days (and delivered to over 3,600 databases, Web sites and online
services).
Hard Copy:
Duplication and distribution of up to Ten Beta tapes.
TRACKING, MEASUREMENT & REPORTING
- Comprehensive VNR usage reports based on
Nielsen SIGMA tracking and VMS monitoring.
- Five daily electronic reports followed by
weekly reports and a six-week compilation that includes:
- Station identification and network
affiliation
- Market rank, airdates, times and segment
length
- Nielsen audience figures and equivalent
advertising value
- Broadcast NewsClips Report: By monitoring
national programs and network news in the top 100 markets, we’ll
deliver a report identifying your story’s mentions in television news.
- Release Watchä : After your advisory is
distributed, we’ll e-mail you a report that contains up to 20 links to
your story as it appears on selected Web sites.
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